Studies have found that many of the games used in improvisational comedy training could be effectively adapted to product design idea generation - and found that doing these (and having a bloody good laugh in the process), increased idea output by an average of 37%
in product brainstorming sessions held after the exercises.
Humour helps us overcome the brain’s strong negativity bias. We are geared to have clearer memories (so greater awareness), of negative experiences over the positive. It makes sense for a caveperson to be acutely attuned to rustles in the bushes, but in modern working life negative bias means we’re not effectively able to assess innovative ways of working unless we are less risk, and change, averse.
Read the whole piece, and enjoy the funny cat stuff, at the Disruptors’ blog.